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Badass Key Tag
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Front: “Trust No One” · “Homo homini lupus est” (man is a wolf to man)
Back: “Fear no one, respect everyone”
At a glance
- Theme: street smart boundaries
- Good for: security work, sales, negotiations, anyone who learned the hard way
- Gift for: a bouncer or guard, a first responder, a friend with a hard shell and a fair heart
- Finish: Antique Bronze (brass alloy) with an antique patina, so each one is unique; key ring included
- Size: 39 mm, about 1 oz, die struck in the USA
The meaning
Homo homini lupus est means man is a wolf to man, a line from the Roman playwright Plautus made famous by Thomas Hobbes. The front pairs it with trust no one. The back finishes the thought so it doesn't turn cold: fear no one, respect everyone. Be careful with your trust, be fair to everybody, and back down from no one.
On good days and hard days
- On good days, it keeps your confidence grounded: fear no one, respect everyone.
- On hard days, when people let you down or test your limits, it reminds you to guard your trust and stand your ground without losing your fairness.
Why a key tag
A key tag with an edge, for keys that open the bar, the gym, the truck or the front door. It carries the same artwork as the Badass Coin: a play on the old one dollar bill with the eye above the pyramid and NO ONE in ornate letters on the front, and a large 1 in a shield with light radiating behind it on the back.
Give it
It is a gift with an edge for the friend who has your back and tells it like it is: a bouncer, a cop, a soldier, a salesperson who has heard every line. A good pick for him on a birthday or Father's Day.
Specs
- Diameter: 1.54 in (39 mm)
- Thickness: 2.7 mm
- Weight: about 1 oz (28 g)
- Material: brass alloy, Antique Bronze finish
- Made: die struck, minted in the USA
- Each key tag is antiqued with a special patina so it looks like it has already been in circulation. The patina never settles the same way twice, so no two key tags look exactly alike. Small variations in color and shading are normal, and they are what make yours one of a kind.
- Key ring included
Questions
What does homo homini lupus est mean?
“Man is a wolf to man.” From Plautus, made famous by Thomas Hobbes: people can be a danger to each other.
Who is the Badass Key Tag for?
People who learned the hard way to protect themselves and still treat others fairly: security, first responders, salespeople and friends with a strong personal code.
Is it the same design as the Badass Coin?
Yes, the artwork is the same on both sides. The key tag simply adds a loop so it can hang from your keys.
Will my key tag look exactly like the photos?
Very close, but never identical. Each key tag is antiqued with a special patina that settles differently every time, so small variations in color and shading from the photos are normal. They are what make yours one of a kind.
Want it in your pocket instead? See the Badass Coin.
Care: keep it dry and wipe it with a soft cloth. No polishing needed; the aged finish is part of the look.
Original design by EDC Reminder Coins, protected by copyright. We don't take custom orders.