Never Give Up Key Tag

Front: “Don't Let the Bastards Grind You Down · Never Give Up”
Back: “Fall down seven times, stand up eight.”

At a glance

• Theme: defiant grit with a grin
• Good for: a hard job, a long recovery, training, a tough boss
• Gift for: a friend who needs a bit of attitude, an athlete, a veteran, anyone being worn down
• Finish: Antique Bronze (brass alloy) with an antique patina, so each one is unique; key ring included
• Size: 39 mm, about 1 oz, die struck in the USA

The meaning

Don't let the bastards grind you down is the English version of the mock Latin illegitimi non carborundum, a wartime joke that became a motto. It is rude on purpose: some days you need a reminder with attitude. The back is the old Japanese proverb about resilience: fall down seven times, stand up eight.

On good days and hard days

• On good days, it keeps your fighting spirit sharp and reminds you how far stubbornness has already taken you.
• On hard days, when people or circumstances are grinding you down, it gives you the line to hold: don't let them. Fall down seven times, stand up eight.

Why a key tag

Some days the grind starts the moment you pick up your keys. This tag gets the first word in. It carries the same artwork as the Never Give Up Coin: a clenched fist punching through a cracked wall on the front, and the proverb in bold letters framed by stars on the back.

Give it

It is a gift with attitude for a friend in a tough job, someone in a long recovery, an athlete or a veteran. It makes people laugh, and then it makes them stand up straighter.

Specs

• Diameter: 1.54 in (39 mm)
• Thickness: 2.7 mm
• Weight: about 1 oz (28 g)
• Material: brass alloy, Antique Bronze finish
• Made: die struck, minted in the USA
• Each key tag is antiqued with a special patina so it looks like it has already been in circulation. The patina never settles the same way twice, so no two key tags look exactly alike. Small variations in color and shading are normal, and they are what make yours one of a kind.
• Key ring included

Questions

What does “fall down seven times, stand up eight” mean?
However many times you fall, get up one more time. It is a Japanese proverb about resilience.

Who is the Never Give Up Key Tag for?
Anyone being worn down who needs a bit of humor and a lot of grit: athletes, veterans, nurses, people in recovery.

Is it the same design as the Never Give Up Coin?
Yes, the artwork is the same on both sides. The key tag simply adds a loop so it can hang from your keys.

Will my key tag look exactly like the photos?
Very close, but never identical. Each key tag is antiqued with a special patina that settles differently every time, so small variations in color and shading from the photos are normal. They are what make yours one of a kind.

Want it in your pocket instead? See the Never Give Up Coin.

Care: keep it dry and wipe it with a soft cloth. No polishing needed; the aged finish is part of the look.

Original design by EDC Reminder Coins, protected by copyright. We don't take custom orders.