Front: “Success Is Not Final · Failure Is Not Fatal” · “Sir Winston Churchill” · 1874 · 1965
Back: “It Is the Courage to Continue That Counts”
At a glance
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Theme: courage to keep going after a win or a loss
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Good for: a setback at work, a long campaign, a business that is not there yet
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Gift for: a leader, a history lover, a veteran, a graduate, a dad who never quits
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Finishes: Antique Bronze (brass alloy), Antique Copper (solid copper)
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Size: 39 mm, about 1 oz, die struck in the USA
The meaning
Success is not final, failure is not fatal: it is the courage to continue that counts. It is one of the most quoted lines about winning and losing, and it sits naturally beside Winston Churchill, who led Britain through its darkest years in the Second World War and saw both defeat and victory up close.
The idea is simple. A win doesn't last, so don't rest on it. A loss doesn't end you, so don't stop because of it. What counts is that you keep going.
The design
The front shows Churchill in his hat and bow tie with his cigar, between 1874 and 1965, with Sir Winston Churchill below and Success is not final, failure is not fatal around the edge. The back shows a hand making his famous V for Victory sign inside a laurel wreath, circled by It is the courage to continue that counts.
On good days and hard days
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On good days, it reminds you that success is not final. Keep working as if you still have something to prove.
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On hard days, when something has gone wrong, it reminds you that failure is not fatal. It is the courage to continue that counts.
Carry it
Keep it in your pocket on the day of the big pitch, the exam or the hard meeting. Turn it over to the V sign when you need a reminder that the fight isn't over.
Give it
It is a natural gift for a leader, a history lover or a veteran, and for a graduate about to face the first real setbacks. It also suits someone who has just lost a job, a match or a deal and needs to hear that it is not the end.
Specs
- Diameter: 1.54 in (39 mm), about the size of a silver dollar
- Thickness: 2.7 mm
- Weight: about 1 oz (28 g)
- Material: brass alloy (Antique Bronze) or solid copper (Antique Copper)
- Made: die struck, minted in the USA
- Each coin is antiqued with a special patina so it looks like it has already been in circulation. The patina never settles the same way twice, so no two coins look exactly alike. Small variations in color and shading are normal, and they are what make your coin one of a kind.
Questions
What does “success is not final, failure is not fatal” mean?
Neither a win nor a loss is permanent. The line asks you to judge yourself by whether you keep going, not by one result.
Is it a good gift for a history lover?
Yes. The portrait, the dates and the V for Victory sign make it a meaningful gift for anyone who loves history, and the message works for anyone going through a hard season.
Other coins honoring great leaders
Care: keep it dry and wipe it with a soft cloth. No polishing needed; the aged finish is part of the look.
Original design by EDC Reminder Coins, protected by copyright. We don't take custom orders.
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