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Audentes Fortuna Iuvat Key Tag
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Front: “Audentes Fortuna Iuvat” (fortune favors the bold) · “Non desistas, non exieris” (never give up, never surrender)
Back: “Every man is the architect of his own fortune.”
At a glance
- Theme: the leap, betting on yourself
- Good for: new keys to a first business, a new job, a move to a new city
- Gift for: a founder, a graduate, someone about to take a leap
- Finish: Antique Bronze (brass alloy) with an antique patina, so each one is unique; key ring included
- Size: 39 mm, about 1 oz, die struck in the USA
The meaning
Virgil wrote audentes fortuna iuvat in the Aeneid: fortune favors the bold. It is one of the most quoted Latin lines there is, and it still works as a push before any brave decision. The back adds the other half: every man is the architect of his own fortune. Luck helps the bold, and the bold build the rest.
On good days and hard days
- On good days, it pushes you to take the next bold step instead of resting on what already worked.
- On hard days, when you hesitate or doubt the leap, it reminds you that fortune favors the bold and that you are the architect of your own fortune.
Why a key tag
It is a fitting tag for keys that open something new: the office, the shop, the first apartment. Every time you unlock the door, it reminds you why you jumped. It carries the same artwork as the Audentes Fortuna Iuvat Coin: a roaring lion's head on the front, and the quote at the center of a labyrinth on the back.
Give it
It is a strong gift for a new business owner with the first keys to the shop, a graduate starting a career or a friend moving to a new city. It also suits a promotion or a new job.
Specs
- Diameter: 1.54 in (39 mm)
- Thickness: 2.7 mm
- Weight: about 1 oz (28 g)
- Material: brass alloy, Antique Bronze finish
- Made: die struck, minted in the USA
- Each key tag is antiqued with a special patina so it looks like it has already been in circulation. The patina never settles the same way twice, so no two key tags look exactly alike. Small variations in color and shading are normal, and they are what make yours one of a kind.
- Key ring included
Questions
What does audentes fortuna iuvat mean?
“Fortune favors the bold,” a line from Virgil's Aeneid.
What is a good gift for a new business owner?
Something for the keys to the new place. This tag says fortune favors the bold every time they unlock the door.
Is it the same design as the Audentes Fortuna Iuvat Coin?
Yes, the artwork is the same on both sides. The key tag simply adds a loop so it can hang from your keys.
Will my key tag look exactly like the photos?
Very close, but never identical. Each key tag is antiqued with a special patina that settles differently every time, so small variations in color and shading from the photos are normal. They are what make yours one of a kind.
Want it in your pocket instead? See the Audentes Fortuna Iuvat Coin.
Care: keep it dry and wipe it with a soft cloth. No polishing needed; the aged finish is part of the look.
Original design by EDC Reminder Coins, protected by copyright. We don't take custom orders.