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Proudly minted in the USA

Never Give Up Coin

51 reviews
Mix any designs. The lower price applies automatically in your cart.
Finish: Antique Silver
1

A second coin is just $20 more + FREE US shipping.

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One for you, one for someone who matters.

Delivery

Ships in 1 to 2 business days.

Sending it as a gift?

What you get

Ready to keep.
Ready to give.

Every coin arrives in its own retail blister, protected and ready to collect or give.

  • Individually packaged coin
  • FREE sticker(s) with every order
  • FREE velvet bag for 1 to 5 coins
Never Give Up coin in its retail blister with free stickers and a free velvet bag
The front

Don’t let the bastards grind you down.

A fist breaks through a cracked wall. Whatever holds you back is starting to give way.

Turn it over

Falling is not the end of the story.

Getting up again is the part that counts.

The back

Fall down seven times. Stand up eight.

An old Japanese proverb, struck in bronze for the days you need it most.

Front of the Never Give Up coin: fist breaking through a cracked wall, Don’t let the bastards grind you down, Never Give UpBack of the Never Give Up coin: Fall down seven times, stand up eight
Read the coin

Eight details. One refusal.

The front fights back. The back gets up again.

Fist breaking through a wall on the front of the Never Give Up coin
Front

The fist

Breaking through, not waiting for the wall to move on its own.

Cracks in the wall around the fist on the Never Give Up coin
Front

The cracks

The moment an obstacle starts to give way, even one that looked immovable.

Don't let the bastards grind you down lettering on the front of the Never Give Up coin
Front

The words

Don’t let the bastards grind you down. A friend’s blunt advice, in bronze.

Never Give Up ribbon on the front of the coin
Front

The banner

Never Give Up, on a ribbon at the bottom, right where your thumb rests.

Chain link ring on the back of the Never Give Up coin
Back

The chain

A ring of links around both faces. You are stronger than the pressure on you.

Ring of stars on the back of the Never Give Up coin
Back

The stars

A circle of small stars, one for every small win along the way.

Fall down seven times lettering on the back of the Never Give Up coin
Back

Seven falls

Fall down seven times. Every fall is counted, none of them is final.

Stand up eight lettering on the back of the Never Give Up coin
Back

Eight rises

Stand up eight. You only need to rise one more time than you fall.

The meaning · Never give up

The philosophy behind this coin.

A failed attempt does not decide your worth, or everything you are still capable of. A rejection, a mistake or an obstacle can change the plan and still leave the next step open. Never Give Up is an invitation to keep that step open, and to trust that you can learn, adapt and try again.

On the front, a fist breaks through a cracked wall. The cracks catch the moment an obstacle starts to give way, even one that once looked immovable.

Where the words come from

Don’t let the bastards grind you down.

It sounds like advice from someone who has your back: do not let criticism, pressure or the way others treat you decide what you are worth. Listen to what is useful, hold your boundaries and keep building what matters to you.

The phrase is often traced to “Illegitimi non carborundum,” a mock Latin joke from the Second World War that American general Joseph Stilwell later took as his personal motto.

Never give up.

The words on the front of your coin.
Read more

Getting back up can take many forms: preparing another attempt, changing a method that did not work, asking for support, or giving yourself time to get your energy back. Perseverance also needs judgment. Sometimes you keep going precisely because you found a different way.

You do not have to feel strong every day to do something that matters. Courage can be a small gesture, a renewed decision or the patience to build slowly. Progress is not always easy to see, and what you have learned stays with you when you begin again.

Kept close, the coin becomes a point of reference in moments of doubt. Its weight in your palm reminds you to look past the last attempt and give yourself another. Given to someone you care about, it says simply: I believe in you, and in what you are still capable of.

You are allowed to take a moment. You are allowed to change direction. Give yourself the chance to continue.

The back of your coin

Fall down seven times.
Stand up eight.

The Japanese proverb nanakorobi yaoki. It is often linked to Daruma dolls: their weighted base brings them upright every time they are knocked over.

  1. Fall 1
  2. Fall 2
  3. Fall 3
  4. Fall 4
  5. Fall 5
  6. Fall 6
  7. Fall 7
  8. Rise 8

Tradition says you paint one eye when you set a goal, and the second when you reach it. Only the eighth has both. Tap any of them to knock it over.

Never Give Up coins in bronze, copper and silver next to a US quarter: 1.54 inches (39 mm), about 1.6 times wider, 1 oz, minted in the USA

Heavy enough to notice in your pocket.

Die-struck in the USA, then chemically aged so the patina looks lived in from day one. It gains character with handling and daily carry.

1.54″39 mm, about a silver dollar
1 ozHeavyweight coin
10 gauge2.7 mm thick
Die-struckMinted in the USA

Antique Bronze and Antique Silver: brass alloy. Antique Copper: solid copper. No two coins are identical; coloring and patina may vary slightly.

Three finishes

Choose your finish.

Never Give Up Coin, Antique Bronze reverse, on pure white without shadow

Antique Bronze

Warm highlights, dark recesses. The most popular finish.

Never Give Up Coin, Antique silver reverse, on pure white without shadow

Antique Silver

Cool tones make the lettering stand out. Silver finish on brass alloy.

Never Give Up Coin, Antique copper reverse, on pure white without shadow

Antique Copper

Solid copper with an antique patina. Rich warmth that changes with time.

Complete the set

Carry it. Display it. Give it.

With any coin in your cart, every accessory is $5 less and orders over $49 ship free in the US.

From our customers

51 reviews, and counting.

“The coin was a hit. After I told him the heritage behind the phrases he loved it. Gave this to a man going in marines.”
Rick · Never Give Up Coin
“My coin rides in my pocket with my grandfathers WW2 compass and has no wear issues.”
Daniel · Never Give Up Coin
“Great looking coin. Had to replace mine after giving it as a graduation gift.”
Verified buyer · Never Give Up Coin
Keep exploring

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Invictus

Bloody, but unbowed.

 Tenacity Coin front, sailing ship in a storm, Nulla tenaci invia est via, Antique Copper

Tenacity

No road is closed to the tenacious.

 Phoenix Coin front, phoenix rising from flames, Post fata resurgo, Antique Silver

Phoenix

Rise again from the ashes.

 Warrior Mindset Coin front, Spartan helmet over crossed swords, Antique Bronze

Warrior Mindset

Be a warrior, not a worrier.

 Keep Going Coin front, HELL over flames, If you are going through hell, keep going, Antique Bronze

Keep Going

If you are going through hell, keep going.
All designs

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Mix any designs. Every coin is $5 less from two.
Good to know

A few answers.

What does “Don’t let the bastards grind you down” mean?

Do not let criticism, pressure or the way others treat you decide your worth. The phrase is often traced to the mock Latin “Illegitimi non carborundum,” a Second World War joke that General Joseph Stilwell adopted as his motto.

Where does “Fall down seven times, stand up eight” come from?

It is the Japanese proverb nanakorobi yaoki, often linked to Daruma dolls, whose weighted base brings them upright every time they are knocked over.

Is the wording too strong for a gift?

The front says “bastards,” so it suits people who like blunt encouragement: friends, recruits, veterans, athletes, anyone fighting back. For a softer message, look at Keep Going or Invictus.

Is the silver finish solid silver?

No. The antique silver finish is on brass alloy, and the antique copper finish is solid copper.

How does free US shipping work?

US shipping is free on orders of $49 or more. A single coin ships for $4.99. Add any second item, a coin of any design or an accessory, and every item is $5 less.

When will my order arrive?

Orders ship in 1 to 2 business days. US delivery takes 3 to 5 business days after dispatch, international 14 to 21 days.

Is it a good gift?

Yes. It is one of our most gifted coins: for a graduation, a recruit heading to basic training, a friend after a setback or someone starting over. Tick “This is a gift” to add a free printed note.

Will every coin look exactly the same?

No. Each coin is chemically aged, so patina and color vary slightly. No two are identical.

Can I buy the leather sleeve separately?

Yes, for $51.00. Bought together with a Never Give Up Coin, it is $46.00.

What if I need to return it?

Email us at [email protected] within 30 days of delivery. Undamaged items are refunded for the amount you paid; shipping is not refunded. Items bought with a discount code are final sale. Full shipping and returns policy.

The full details
About this coin

Front: “Don’t let the bastards grind you down” · Never Give Up. Back: “Fall down seven times, stand up eight.”

The Never Give Up Coin is about getting back up. The front shows a fist breaking through a cracked wall, ringed by the words Don’t let the bastards grind you down, with Never Give Up on a ribbon below. The back carries the Japanese proverb Fall down seven times, stand up eight, inside a ring of stars and chain links.

On good days, it reminds you how far you have already come. On hard days, after a rejection, a loss or a fall, it tells you to rise one more time.

How to use it

Carry it in your pocket, keep it on your desk, place it in a display, or hold it before a tryout, an exam, a hard conversation or a new start. Each touch says the same thing: get up one more time.

Who it’s for
  • Anyone coming back from a setback, a loss or a rejection
  • Recruits, service members and veterans
  • Athletes and whole teams
  • Graduates and people starting over
  • Friends who prefer blunt encouragement to soft words
  • Meaningful gifts for a graduation, basic training, a recovery or a new job
Care instructions

Avoid water, chemicals, and prolonged direct sunlight. Store it in its sleeve or display it in a dry place. If needed, clean gently with a soft, dry cloth. No polishing required.

Original artwork and copyright

The artwork and design of this coin are original creations, fully protected by copyright and part of the exclusive EDC Reminder Coins collection. Any reproduction, imitation, or unauthorized use is prohibited.

Front: “Don't Let the Bastards Grind You Down · Never Give Up”
Back: “Fall down seven times, stand up eight.”

At a glance

  • Theme: defiant grit with a grin
  • Good for: exam retakes, job hunts, boot camp, people who refuse to be pushed around
  • Gift for: someone joining the military, a stubborn friend, anyone who laughs at setbacks
  • Finishes: Antique Silver (brass alloy), Antique Bronze (brass alloy), Antique Copper (solid copper)
  • Size: 39 mm, about 1 oz, die struck in the USA

The meaning

Don't let the bastards grind you down is the English version of the mock Latin illegitimi non carborundum, a joke from the British Army during the Second World War that General Joseph Stilwell later made his motto. It is rude on purpose, and that is the point: some days you need a reminder with a bit of attitude.

The back is the calmer half, a Japanese proverb: fall down seven times, stand up eight. It doesn't matter how often you go down. It matters that you get up one more time.

The design

On the front, a clenched fist punches through a cracked wall. The back keeps it simple: the proverb in bold letters, framed by a ring of stars.

On good days and hard days

  • On good days, it keeps your fighting spirit sharp and reminds you how far stubbornness has already taken you.
  • On hard days, when people or circumstances are grinding you down, it gives you the line to hold: don't let them. Fall down seven times, stand up eight.

Carry it

Keep it for the days when people or circumstances are wearing you down. One customer calls it lucky: every time they think it is lost, it turns up again.

Give it

It is a popular gift for someone heading into boot camp. One customer gave it to a young man joining the Marines, explained the history of the phrase, and wrote that he loved it. Others give it to close friends who never quit.

Specs

  • Diameter: 1.54 in (39 mm), about the size of a silver dollar
  • Thickness: 2.7 mm
  • Weight: about 1 oz (28 g)
  • Material: brass alloy (Antique Silver, Antique Bronze) or solid copper (Antique Copper)
  • Made: die struck, minted in the USA
  • Each coin is antiqued with a special patina so it looks like it has already been in circulation. The patina never settles the same way twice, so no two coins look exactly alike. Small variations in color and shading are normal, and they are what make your coin one of a kind.

Questions

What does “don't let the bastards grind you down” mean?
Don't let difficult people or circumstances wear you down. It translates the mock Latin phrase illegitimi non carborundum.

Where does “fall down seven times, stand up eight” come from?
It is a Japanese proverb, nana korobi ya oki, about resilience.

Is this a good gift for someone joining the military?
Yes, it is one of our most popular coins for recruits and service members.

Other coins about resilience

The same proverb also appears on the Samurai Spirit Coin, made for martial artists. For keys: Never Give Up Key Tag.

Care: keep it dry and wipe it with a soft cloth. No polishing needed; the aged finish is part of the look.

Original design by EDC Reminder Coins, protected by copyright. We don't take custom orders.