PROUDLY MINTED IN THE USA
Proudly minted in the USA

Tenacity Coin

49 reviews
¥5,700Free US shipping on orders over $49
1 · Choose your coins
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2 · Complete it (optional)

Delivery

Ships in 1 to 2 business days.

Sending it as a gift?

What you get

Ready to keep.
Ready to give.

Every coin arrives in its own retail blister, protected and ready to collect or give.

  • Individually packaged coin
  • FREE sticker(s) with every order
  • FREE velvet bag for 1 to 5 coins
Tenacity Coin in its retail blister, with free stickers per order and a green velvet bag
The front

Nulla tenaci invia est via.

For the tenacious, no road is impassable. A ship pushes through high waves under a compass star. The storm is real. So is the direction.

Turn it over

It's not over when you lose.

A result shows what happened on one day. It does not decide what you do next.

The back

It's over when you quit.

Losing is an event. Quitting is a decision. An anchor in rough water: the reason that keeps you connected to what matters.

Front of the Tenacity Coin: a sailing ship in high waves under a compass star, Nulla tenaci invia est viaBack of the Tenacity Coin: an anchor in rough water, It is not over when you lose, it is over when you quit
Read the coin

Eight details. One voyage.

The front is the voyage through the storm. The back is the anchor that keeps you to it.

Detail of the Tenacity Coin front: Nulla tenaci invia est via around the rim
Front

NULLA TENACI INVIA EST VIA

The Latin motto around the rim: for the tenacious, no road is impassable.

Detail of the Tenacity Coin front: the sailing ship under full sail
Front

The ship under full sail

Sails filled, bow into the weather. It keeps moving because it keeps trying.

Detail of the Tenacity Coin front: the compass star behind the ship
Front

The compass star

Long points behind the ship. When the sea gets rough, direction is what you hold on to.

Detail of the Tenacity Coin front: curling waves
Front

The high waves

Curling crests on both sides. The storm is part of the voyage, not the end of it.

Detail of the Tenacity Coin back: It's not over when you lose
Back

IT’S NOT OVER WHEN YOU LOSE

The first ring of the back. A loss is something that happened, not who you are.

Detail of the Tenacity Coin back: the chained anchor on the sea floor
Back

The anchor

Heavy, chained, settled in rough water. The reason that keeps you connected to a goal.

Detail of the Tenacity Coin back: a broken mast and coral on the sea floor
Back

The broken mast

A fallen mast and coral on the sea floor. Something was lost here, and the anchor still holds.

Detail of the Tenacity Coin back: It's over when you quit
Back

IT’S OVER WHEN YOU QUIT

The second ring. Quitting is the only result that is final, and it is a choice.

The strength to return

Some goals stay with you after a defeat.

They come back in your thoughts, in what you still want to learn, in the wish to try once more. Tenacity shows up in that return. You gather what the attempt taught you, see what you could do differently, and find the strength for the next one.

A result shows what happened at one moment. Give yourself time to understand it and you will see what is worth changing and what is worth keeping. Sometimes progress starts with that change of approach.

Gather what you learned.Preparation, circumstances, choices. The attempt left you information.
Find your direction again.Maybe it needs different preparation, another approach, or someone's help.
Give another attempt a chance.Rest and support are part of persistence. Come back with more clarity, not just more force.

Learn. Steer. Try again.

Read more

The ship in the waves is the effort of moving forward when conditions keep changing. The anchor is the reason that keeps you connected to a goal: a value, a promise, the wish to build something that matters.

Carried with you, the Tenacity Coin can be there for the moment you decide to return. It reminds you to look at the road so far and choose what you can try next.

It's not over when you lose. It's over when you quit.

Tenacity Coins in bronze, copper and silver next to a US quarter: 1.54 inches (39 mm) vs 0.96 inches, 1 oz, minted in the USA

Your next attempt, 1.54 inches across.

Die-struck in the USA, then chemically aged so the sails, every wave and the anchor chain stand out in relief. Heavy enough that you notice it in your pocket, which is the point.

1.54″39 mm, about a silver dollar
1 ozHeavyweight coin
10 gauge2.7 mm thick
Die-struckMinted in the USA

Antique Bronze and Antique Silver: brass alloy. Antique Copper: solid copper. No two coins are identical; coloring and patina may vary slightly.

Three finishes

Choose your finish.

Tenacity Coin back in Antique Bronze, anchor in rough water, It's not over when you lose, it's over when you quit

Antique Bronze

Warm gold, like an old ship’s brass. Our most popular finish.

Tenacity Coin back in Antique Silver, anchor in rough water, It's not over when you lose, it's over when you quit

Antique Silver

Cool grey, like a sea before the storm. Silver finish on brass alloy.

Tenacity Coin back in Antique Copper, anchor in rough water, It's not over when you lose, it's over when you quit

Antique Copper

Solid copper with a patina that keeps changing, like metal that has been to sea.

Complete the set

Carry it. Display it. Give it.

Orders over $49 ship free in the US.

From our customers

49 reviews, and counting.

“I love this coin. It’ll come in handy whenever I feel like quitting and life gets me down, which happens a lot.”
Zenitsu Agamatsu · Tenacity Coin
“If you know a challenge coin collector, and they’ve hit a hard point in their career, this is the perfect gift to let them know you support them as they push themselves through their challenges.”
Lauren Eanes · Tenacity Coin
“Superb gift. Love these tokens of encouragement. Good weight and portability and the fine lines are clear. Well made item.”
Sam Paulie Lewis · Tenacity Coin
Good to know

A few answers.

What does Nulla tenaci invia est via mean?

It is a Latin motto: “For the tenacious, no road is impassable.”

What is on the back of the coin?

An anchor in rough water on the sea floor, beside a fallen mast and coral, with “It’s not over when you lose. It’s over when you quit.” in two rings around it.

How is it different from the Never Give Up Coin?

Tenacity is about coming back after a defeat. Never Give Up is about stubborn, defiant grit with a sense of humor.

What is a good gift for someone who just lost or got rejected?

Something that reminds them it isn’t over. It suits a lost game, a rejection, a failed exam or a career setback. Tick “This is a gift” to add a free printed note.

What are the finishes made of?

Antique Bronze and Antique Silver are brass alloy; the silver finish is not solid silver. Antique Copper is solid copper. All three are die-struck in the USA and chemically aged.

Is there a matching sleeve?

Yes. The Tenacity Leather Coin Sleeve is made for this coin, and the Tenacity Key Tag carries the same design on your keys.

How does free US shipping work?

US shipping is free on orders of $49 or more. A single coin ships for $4.99.

When will my order arrive?

Orders ship in 1 to 2 business days. US delivery takes 3 to 5 business days after dispatch, international 14 to 21 days.

What if I need to return it?

Email us at [email protected] within 30 days of delivery. Undamaged items are refunded for the amount you paid; shipping is not refunded. Items bought with a discount code are final sale. Full shipping and returns policy.

The full details
About this coin

Front: “Nulla Tenaci Invia Est Via” (for the tenacious, no road is impassable). Back: “It’s not over when you lose. It’s over when you quit.”

On the front, a sailing ship pushes through high waves beneath a compass star, with the Latin motto around the rim. The back centers on a ship’s anchor in rough water on the sea floor, with the quote in two rings around it.

Losing is an event; quitting is a decision. You can lose a hundred times and still not be finished. That makes this the coin for the day after a defeat.

How to use it

Carry it into the next attempt: the rematch, the second interview, the resit. On good days it keeps you hungry. On hard days, when you lose or get rejected, turn it over and read the back. Then try again.

Who it’s for
  • Athletes after a lost game or a missed cut
  • Students waiting to resit an exam
  • Job seekers and anyone who just heard no
  • A colleague or friend at a hard point in their career
  • A team after a loss
Care instructions

Avoid water, chemicals, and prolonged direct sunlight. Store it in its sleeve or display it in a dry place. If needed, clean gently with a soft, dry cloth. No polishing required.

Original artwork and copyright

The artwork and design of this coin are original creations, fully protected by copyright and part of the exclusive EDC Reminder Coins collection. Any reproduction, imitation, or unauthorized use is prohibited.

Front: “Nulla Tenaci Invia Est Via” (for the tenacious, no road is impassable)
Back: “It's not over when you lose. It's over when you quit.”

At a glance

  • Theme: losing is not quitting: persistence after a defeat
  • Good for: a lost game, a rejection, a failed exam, a career setback
  • Gift for: athletes, students, job seekers, a colleague who just got a no
  • Finishes: Antique Silver (brass alloy), Antique Bronze (brass alloy), Antique Copper (solid copper)
  • Size: 39 mm, about 1 oz, die struck in the USA

The meaning

Nulla tenaci invia est via is an old Latin motto: for the tenacious, no road is impassable. The back puts it in today's words. Losing is an event; quitting is a decision. You can lose a hundred times and still not be finished.

That makes this the coin for the day after a defeat. Not the motivational speech before the game, but the reminder you need when it didn't go your way.

The design

On the front, a sailing ship pushes through high waves beneath a compass star, the Latin motto around the rim. The back centers on a ship's anchor in rough water, with the quote in two rings around it.

On good days and hard days

  • On good days, it keeps you hungry and persistent even when things are going your way.
  • On hard days, when you lose or get rejected, it reminds you that it's not over when you lose, it's over when you quit. Try again.

Carry it

Carry it into the next attempt: the rematch, the second interview, the resit. One customer wrote that it will come in handy every time they feel like quitting, which, they admitted, happens a lot.

Give it

One customer put it well: if you know someone who has hit a hard point in their career, this is the coin that tells them you support them while they push through. It also suits a team after a loss and a student waiting to try again.

Specs

  • Diameter: 1.54 in (39 mm), about the size of a silver dollar
  • Thickness: 2.7 mm
  • Weight: about 1 oz (28 g)
  • Material: brass alloy (Antique Silver, Antique Bronze) or solid copper (Antique Copper)
  • Made: die struck, minted in the USA
  • Each coin is antiqued with a special patina so it looks like it has already been in circulation. The patina never settles the same way twice, so no two coins look exactly alike. Small variations in color and shading are normal, and they are what make your coin one of a kind.

Questions

What does nulla tenaci invia est via mean?
“For the tenacious, no road is impassable.” It is a Latin motto about persistence.

What is a good gift for someone who just lost or got rejected?
Something that reminds them it isn't over. The Tenacity Coin says it on the back: it's not over when you lose, it's over when you quit.

How is it different from the Never Give Up Coin?
Tenacity is about coming back after a defeat. Never Give Up is about stubborn, defiant grit with a sense of humor.

Other coins about resilience

For keys: Tenacity Key Tag.

Care: keep it dry and wipe it with a soft cloth. No polishing needed; the aged finish is part of the look.

Original design by EDC Reminder Coins, protected by copyright. We don't take custom orders.