
NULLA TENACI INVIA EST VIA
The Latin motto around the rim: for the tenacious, no road is impassable.
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For the tenacious, no road is impassable. A ship pushes through high waves under a compass star. The storm is real. So is the direction.
A result shows what happened on one day. It does not decide what you do next.
Losing is an event. Quitting is a decision. An anchor in rough water: the reason that keeps you connected to what matters.


The front is the voyage through the storm. The back is the anchor that keeps you to it.

The Latin motto around the rim: for the tenacious, no road is impassable.

Sails filled, bow into the weather. It keeps moving because it keeps trying.

Long points behind the ship. When the sea gets rough, direction is what you hold on to.

Curling crests on both sides. The storm is part of the voyage, not the end of it.

The first ring of the back. A loss is something that happened, not who you are.

Heavy, chained, settled in rough water. The reason that keeps you connected to a goal.

A fallen mast and coral on the sea floor. Something was lost here, and the anchor still holds.

The second ring. Quitting is the only result that is final, and it is a choice.
They come back in your thoughts, in what you still want to learn, in the wish to try once more. Tenacity shows up in that return. You gather what the attempt taught you, see what you could do differently, and find the strength for the next one.
A result shows what happened at one moment. Give yourself time to understand it and you will see what is worth changing and what is worth keeping. Sometimes progress starts with that change of approach.
Learn. Steer. Try again.
The ship in the waves is the effort of moving forward when conditions keep changing. The anchor is the reason that keeps you connected to a goal: a value, a promise, the wish to build something that matters.
Carried with you, the Tenacity Coin can be there for the moment you decide to return. It reminds you to look at the road so far and choose what you can try next.
It's not over when you lose. It's over when you quit.
Die-struck in the USA, then chemically aged so the sails, every wave and the anchor chain stand out in relief. Heavy enough that you notice it in your pocket, which is the point.
Antique Bronze and Antique Silver: brass alloy. Antique Copper: solid copper. No two coins are identical; coloring and patina may vary slightly.

Warm gold, like an old ship’s brass. Our most popular finish.

Cool grey, like a sea before the storm. Silver finish on brass alloy.

Solid copper with a patina that keeps changing, like metal that has been to sea.
Orders over $49 ship free in the US.
Tenacity with Never Give Up, Audentes Fortuna Iuvat and Warrior Mindset.
“I love this coin. It’ll come in handy whenever I feel like quitting and life gets me down, which happens a lot.”
“If you know a challenge coin collector, and they’ve hit a hard point in their career, this is the perfect gift to let them know you support them as they push themselves through their challenges.”
“Superb gift. Love these tokens of encouragement. Good weight and portability and the fine lines are clear. Well made item.”
It is a Latin motto: “For the tenacious, no road is impassable.”
An anchor in rough water on the sea floor, beside a fallen mast and coral, with “It’s not over when you lose. It’s over when you quit.” in two rings around it.
Tenacity is about coming back after a defeat. Never Give Up is about stubborn, defiant grit with a sense of humor.
Something that reminds them it isn’t over. It suits a lost game, a rejection, a failed exam or a career setback. Tick “This is a gift” to add a free printed note.
Antique Bronze and Antique Silver are brass alloy; the silver finish is not solid silver. Antique Copper is solid copper. All three are die-struck in the USA and chemically aged.
Yes. The Tenacity Leather Coin Sleeve is made for this coin, and the Tenacity Key Tag carries the same design on your keys.
US shipping is free on orders of $49 or more. A single coin ships for $4.99.
Orders ship in 1 to 2 business days. US delivery takes 3 to 5 business days after dispatch, international 14 to 21 days.
Email us at [email protected] within 30 days of delivery. Undamaged items are refunded for the amount you paid; shipping is not refunded. Items bought with a discount code are final sale. Full shipping and returns policy.
Front: “Nulla Tenaci Invia Est Via” (for the tenacious, no road is impassable). Back: “It’s not over when you lose. It’s over when you quit.”
On the front, a sailing ship pushes through high waves beneath a compass star, with the Latin motto around the rim. The back centers on a ship’s anchor in rough water on the sea floor, with the quote in two rings around it.
Losing is an event; quitting is a decision. You can lose a hundred times and still not be finished. That makes this the coin for the day after a defeat.
Carry it into the next attempt: the rematch, the second interview, the resit. On good days it keeps you hungry. On hard days, when you lose or get rejected, turn it over and read the back. Then try again.
Avoid water, chemicals, and prolonged direct sunlight. Store it in its sleeve or display it in a dry place. If needed, clean gently with a soft, dry cloth. No polishing required.
The artwork and design of this coin are original creations, fully protected by copyright and part of the exclusive EDC Reminder Coins collection. Any reproduction, imitation, or unauthorized use is prohibited.
Front: “Nulla Tenaci Invia Est Via” (for the tenacious, no road is impassable)
Back: “It's not over when you lose. It's over when you quit.”
Nulla tenaci invia est via is an old Latin motto: for the tenacious, no road is impassable. The back puts it in today's words. Losing is an event; quitting is a decision. You can lose a hundred times and still not be finished.
That makes this the coin for the day after a defeat. Not the motivational speech before the game, but the reminder you need when it didn't go your way.
On the front, a sailing ship pushes through high waves beneath a compass star, the Latin motto around the rim. The back centers on a ship's anchor in rough water, with the quote in two rings around it.
Carry it into the next attempt: the rematch, the second interview, the resit. One customer wrote that it will come in handy every time they feel like quitting, which, they admitted, happens a lot.
One customer put it well: if you know someone who has hit a hard point in their career, this is the coin that tells them you support them while they push through. It also suits a team after a loss and a student waiting to try again.
What does nulla tenaci invia est via mean?
“For the tenacious, no road is impassable.” It is a Latin motto about persistence.
What is a good gift for someone who just lost or got rejected?
Something that reminds them it isn't over. The Tenacity Coin says it on the back: it's not over when you lose, it's over when you quit.
How is it different from the Never Give Up Coin?
Tenacity is about coming back after a defeat. Never Give Up is about stubborn, defiant grit with a sense of humor.
For keys: Tenacity Key Tag.
Care: keep it dry and wipe it with a soft cloth. No polishing needed; the aged finish is part of the look.
Original design by EDC Reminder Coins, protected by copyright. We don't take custom orders.
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